Essay about Cancer - 1518 Words

Cancer Right now, cancer is one of the most feared diseases in the world. In the early 1990s almost 6 million new cancer cases developed and more than 4 million deaths from cancers occurred. Also more than one-fifth of all deaths were caused by cancer and it has been predicted, by the American Cancer Society, that about 33% of Americans will eventually develop this disease. This is a huge disease that is killing people all over the world. The field of cancer study is called Oncology. The government has spent billions of dollars on research of this fatal disease. Cancer is the most aggressive disease of a larger class known as neoplasms. Neoplasms do not fully comply with the parts of the cell that control the growth†¦show more content†¦Any agent that causes cancer is called a carcinogen. Carcinogens are generally classified into three groups- chemical, biological, and physical. Chemicals that cause cancer have many different molecular structures and can be just about any type of c hemical. Some substances that cause cancer are complex chemicals and gases, certain metals, drugs, hormones, substances in molds and plants and many more. Many nitrosamines, or simple organic oxides of nitrogen, are carcinogenic. That and hydrocarbons are carcinogens in cigarette smoke and increase the risk of lung cancer. Also another chemical gas, vinyl chloride, gas has been found to be an agent of sarcoma of the blood vessels in the liver. Many drugs as well as alkylating agents used to treat cancer are carcinogenic. Even though these chemicals break the DNA of cancerous cells, which kills them, it also induces cancer in normal cells. Some hormones created in humans can also cause cancer. High levels of estrogen, which is marked as a female hormone, can increase the chances of getting a cancer of the uterus (in women). Aflatoxin B is a substance produced by the mold Aspergillus that causes a number of cancer, but generally liver cancer. Many carcinogens have not been discovered but research is being done to discover other carcinogens to keep people aware and safe. There are also many different biological agents which cause cancers. The mostShow MoreRelatedCancer : Cancer And Cancer1673 Words   |  7 PagesCancer Cancer is one of the leading causes of morbidity and mortality worldwide, with approximately 14 million new cases in 2012.2 The amount of new cases is expected to rise by about 70% over the next 2 decades. Cancer which causes nearly 1 in 6 deaths, is the second leading cause of death globally, and was responsible for 8.8 million deaths in 2015. Approximately 70% of deaths from cancer occur in low- and middle-income countries. In 2012 about 14.1 million new cases of cancer occurred globallyRead MoreOvarian Cancer : Cancer And Cancer988 Words   |  4 Pages Ovarian cancer is a disease in which malignant or cancerous cells are found in the ovaries. The ovaries are two small organs that are located on each side of the uterus. The way cancer develops is when cells begin to grow out of control. Cancer cells are different from normal cells because they continue to grow and instead of dying, they create abnormal cells that form into a tumor. Woman around age 35-74, ovarian cancer is the fifth leading cause of death. The earlier this cancer is treated theRead MoreCancer : Cancer And Cancer1998 Words   |  8 PagesAbstract In women, one of the most common cancers of course is breast cancer, in men prostate cancer and in men and women, lung cancer and colon cancer are common cancers. It is important to understand that the cancer that occurs in one individual is very different from the cancer that occurs in another. Everyone is different; a lung tumor in one person will be different from a lung tumor in another person. Once a diagnosis of cancer is made, the next obvious question is what do you do? ThereRead MoreBreast Cancer : Cancer And Cancer1341 Words   |  6 PagesWhat I chose to research on my cancer project was breast cancer, since breast cancer is one of the second deadliest cancers among women I felt like I should research into this topic more in-depth. Anyone, no matter male or female, we are born with some breast cells and tissue. Even though males do not develop milk-producing breasts, a man s breast cells and tissue can still develop cancer. Male breast cancer is very rare, yet more fa tale because they are less likely to assume the lump is possiblyRead MoreOvarian Cancer : Cancer And Cancer1577 Words   |  7 PagesOvarian cancer is also one of the cancer that is affecting millions of women in today’s world. The previous researches were claiming that ovarian cancer comes from ovary cells. However, studies have found that ovarian cancer could be coming from fallopian tube. Dr. Burdette’s lab researched how fallopian tube can be contributing to ovarian cancer, and her research shows strong evidence of how does it occurs. It is very important to find a cure for ovarian cancer, otherwise deaths due to ovarian cancerRead MoreBreast Cancer : Cancer And Cancer1115 Words   |  5 Pagesaround the world develops the most common disease called Breast Cancer. In the United States, about 200,000 women suffer from this disease and it causes more than 40,000 death each year. Breast cancer is a cancer cell (malignant tumor) that forms in the breast. The cancerou s cells grow in the breast and then invade the healthy cells and the surrounding tissues of the breast and it can also spread into other parts of the body. Breast cancer is more common in women but men can also get it too. One of theRead MoreBreast Cancer : Cancer And Cancer896 Words   |  4 PagesBefore going in depth, let us first define what breast cancer is. According to the National Breast Cancer.Org â€Å"Cancer is a broad term for a class of diseases characterized by abnormal cells that grow and invade healthy cells in the body. Breast cancer starts in the cells of the breast as a group of cancer cells that can then invade surrounding tissues or spread (metastasize) to other areas of the body.† Cancer begins in the cells which are the basic building blocks that make up tissue. Tissue isRead MoreBreast Cancer : Cancer And Cancer1831 Words   |  8 PagesBreast Cancer Studies shows men are diagnosed with breast cancer contrary to the perception that this disease is solely diagnose in women. What is breast cancer in men? Breast cancer is a malignant tumor that starts from cells of the breast. A malignant tumor is a group of cancer cells that may grow into (invade) surrounding tissues or spread metastasize to distance of the body (Article 1).Women Manly have breast cancer but men can get it also. Some people doesn’t realize that men have breast tissuesRead MorePancreatic Cancer : Cancer And Cancer974 Words   |  4 PagesPancreatic cancer occurs when build up of cancerous cells develop within the tissues of the pancreas. The build up of those cells can go on undetected for quite some time before pain or any symptoms show themselves. Also some of the pains can be mistaken for symptoms of some other less severe conditions. The pancreas is the organ that produces digestive juices and hormones that regulate blood sugar. Cells called exocrine pa ncreas cells produce the digestive juices, while cells called endocrine pancreasRead MoreThe Disease Of Cancer And Cancer975 Words   |  4 PagesCancer is the name given to a collection of many diseases. Cancer is uncontrolled cell division due to genetic changes that interfere the cell cycle and activate cell division. The cancer start in any part of the human body, such as in blood, lung, and colon. Cancers are different in the ways they spread and grow. Cancers types have its own characteristics. The general characteristics of Cancers are they work in the absence of growth factors, make their own growth factors, don’t respond to the signal

Things You Wont Like About Write a Business Plan and Things You Will

Things You Won't Like About Write a Business Plan and Things You Will The Business Plan Toolkit is the quickest and simplest way to collect a successful small business program that will get success! Addendums The very last thing which should be added to your Business Plan is any extra information that's well worth including, but perhaps not necessary to the plan itself. Business plans ought to be short and concise. They exist for only one reason. In truth, it's very normal for investors to ask foronlythe executive summary when they're evaluating your organization. You are able to return to edit the sections in the Financial Plan section in order to modify the accounts affected in the money flow statement. Because when you know the specifics of your company inside and out, you will be more prepared to compose your executive summary. Every business has some kind of competition and it's vital to present a synopsis in your executive summary. Utilize your notepad to collect every one of your suggestions and choose the six primary categories you need to have in your plan. When there are benefits to using a business plan template, based on your situation it might not qualify as the ideal way to finish your plan. Many ideas showcasing simple small business plans are seen on the webpage. An excellent small business plan template is able to help you get your thoughts organized. What the In-Crowd Won't Tell You About Write a Business Plan As a business grows, you can call for unique varieties of expertise and knowledge. How can you intend to advertise and sell your goods or solutions. If your company will sell physical products and you anticipate keeping inventory on hand, then you will need to define how many months of inventory you would like to keep on hand. Every company is solving an issue for its clients and filling a need in the marketplace. Because no investor or lender will be interested in the event you cannot present a very clear plan. You ar e going to need a business plan if you would like to secure investment or a loan from a financial institution. Explain how you are going to bring in a return on investment for investors, or any time lenders will be repaid. If you've got a present small business, commercial loans may be obtained, which are based on a range of factors. The sticky note business plan'' is a very simple and enjoyable tool it's possible to use anytime, any place to continue to keep your company pointing in the correct direction. You may delight in doing exactly the same thing. Summarize in a couple of sentences the problem you're solving in the industry. Along with milestones and traction, your company plan should detail the critical metrics that you'll be watching as your company gets off the ground. Market strategies are caused by a meticulous market analysis. Executive Summary It describes the character of the company and the solution it offers to cater to a particular market need. Do not ref er to the entire market, if you're just about the business in only part of the whole sector. Write a Business Plan Secrets Depending on the sort of business you're starting and the kind of plan you're writing, you might not have to go into too much detail here. Depending on the sort of business you're starting, you might or might not require these sections. The format of a company plan depends upon its presentation context. At the peak of the webpage, right under your organization name, include a one-sentence summary of your business that sums up the essence of what you're doing. Describe the method by which the company or franchise is linked to the vision you outlined in section 2. Lastly, the business overview part of your organization program should describe your present location and any facilities that the business owns. A great case of a business program is one which will act as guide for tracking a corporation's progress. Make an all-inclusive collection of all licenses and permits you'll need to conduct business in your region. Write a Business Plan at a Glance It can be beneficial to see the company plan for a group of sub-plans, one for each one of the most important small business disciplines. How you formulate your organization program is unique to each enterprise as is every member of this kind of organization. ''... a superior business program can help make a great business credible, understandable, and attractive to someone who's unfamiliar with the enterprise. Possessing an assessment plan for business in the very long run not only saves in costs of the true company but also opens opportunities concerning improvement and further development of the company. Where to Find Write a Business Plan Sooner or later in the procedure for starting or managing your nonprofit, you will most likely understand that you desire a business program. Any individual wanting to begin a business are normally confronted with the dilemma of producing busines s program. Sit down for a couple minutes and quietly consider the facets of your business you wish to plan. Defining the problem you're solving for your customers is far and away the most crucial component of your company program and crucial for your company success.

Gay Marriage free essay sample

When you think of America, the first thing that should come to your mind is a nation of peace and equality. But in reality its not, is it? We live in a nation of racism, sexism, and homophobia. Homosexuals get the worst of all the unfair treatment. Gays have been fighting for rights since the 1960s, maybe even before then, and yet today in 2012, those pleas for rights are heard, but ignored amp; lashed at. We should allow same-sex marriage because banning it is unfair, love is all that matters in marriage, amp; gay families have certain family values that some straight marriages lack. Banning an issue doesnt make it go away. The fact of the matter is, itll always be there: gay people will always exist amp; so will their need for equal rights. As stated in 14th amendment in the Constitution, â€Å"No State shall make or enforce any law which shall abridge the privileges nor deny to any person within its jurisdiction the equal protection of the laws. We will write a custom essay sample on Gay Marriage? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † In short, everyone deserves the same, equal rights: that includes gay people. In that case, banning same-sex marriage is unconstitutional. Making this issue illegal is also a form of discrimination. Homophobes ridicule amp; abuse gay citizens, gays are just being themselves! We are all created equal, so why cant we all just try to get along? Whats the reason people get married for? Love is. Whos to judge someone based amp; whom they love? No one has the rights to do so. Gays have feelings too, amp; them getting married isnt hurting anyone. In most, basically all, marriages, vows are said to one another. They have many strong family benefits that some straight marriages lack, such as being more open-minded amp; accepting. As said in a study of gay/lesbian families/parenting, â€Å"Not a single study has found children of gay or lesbian parents to be disadvantaged in any significant respect relative to children of heterosexual parents, (J. Patterson, Pg. 9). † Gay couples have been proven to have stronger emotional bonds than straight couples. Strong family benefits amp; strong emotional bonds are necessary to long-lasting relationships amp; marriages. The thing is, it isnt who youre raised by, its how youre raised. Banning the issue is unfair, love is all that matters in marriage, amp; some gay families have certain family values that some straight marriages lack. Gays, lesbians, bisexuals, transgenders, amp; transsexual people deserve to have the same rights as amp; be happy like everyone else. Gays should be allowed to marry. Gay Marriage free essay sample Same-sexmarriageRachel Pauu Creative Writing- O’Meara 4/12/13 Save Marriage Marriage in California is understood as a relationship between man and woman, therefore proposition 8 is not an attack on gay lifestyle neither does it take away the rights or benefits of gay domestic relationships. (Prentice) California law states, â€Å"domestic partners shall have the same rights or benefits of gay or lesbian domestic partnerships. Because 4 judges in San Francisco overturned the people’s vote, we need to pass this amendment to restore the definition of marriage between male and female. In the year 2002, two-thousand California voters passed proposition twenty-two addressing marriage between man and woman. If proposition 8 is not passed, teachers will be forced to teach their children that homosexual partnerships are the same as relationships between both male and female. The government should not be able to enforce who parents should teach their children about gay marriage. It should be a decision they make on their own without being forced to do so. We will write a custom essay sample on Gay Marriage or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The website gaymariage. pro. con. org states,† Gay marriage will lead to more children being raised in same-sex households which are not an optimum environment for raising children because children need both a mother and gather. Girls who are raised apart from their fathers are reportedly at higher risk for early sexual activity and teenage pregnancy. † Gay marriage does not only attack the children but it attacks those in the Church. Gay marriage conflicts with the beliefs and traditions of religious groups in the world such as The Catholic Church, Presbyterian Church, Islam, United Methodist Church, Southern Baptist Church, Church of Jesus Christ of Latter-day Saints, and many more. Allowing same sec couples the right to be married; churches again will be FORCED to marry couples against their will. Senior counsel Glen Lavy from the Alliance defense fund argued, â€Å"Gay marriage could potentially lead down a â€Å"slippery slope† ending with giving people in polygamy and polyamory is poised to use the successes of same-sex couples as a springboard for further de-institutionalizing marriage. † Your yes on 8 ensures that parents can teach their children what they want about marriage according to their beliefs and allows churches to continue the doctrine that they have been teaching. Gays and lesbians have the right to live the lifestyle the choose but do not have the right to redefine marriage for others. Vote yes on 8 to restore the definition of marriage and approve what society already approved a few years ago that marriage is between a man and woman.

The Speech of Aint I a Woman Critical Analysis Backed Up by Research

In 1851, one speech made a furore at a Women’s convention in Akron. One woman Soujourner Truth said about women’s rights, arguing with the ministers and disproving their ideas. Many people consider speech Ain’t I a Woman? as a good example of feministic claims for the equal rights for women and men.Advertising We will write a custom essay sample on The Speech of Ain’t I a Woman: Critical Analysis Backed Up by Research specifically for you for only $16.05 $11/page Learn More On the other hand, this speech also can be considered as claim for the rights for black people in the U.S. who struggled against slavery and racial intolerance. Soujourner Truth’s emphasis that differences in intellectual capability of people or other racial aspects have nothing to do with the human right given by God for everyone, in spite of color or gender, is still relevant and actual in the modern society where the racial problems and conflicts arise every day. The times and circumstances that gave rise to the speech were difficult due to the social opinion that women should have less rights than men, because it is natural that women have less intellectual and physical capabilities and, therefore, should do some simple home work. According to Soujourner Truth, men treat women as the weak persons that should be â€Å"helped into carriage, and lifted over ditches† (â€Å"Ain’t I Woman?†). It was difficult for Soujourner Truth to say this speech, as there were the various men in the church who did not wanted to hear her ideas only because she was a woman. In that period, only a few women could be brave enough to speak in a public place in front of men about rights and equality. Moreover, even white women felt this pressure and unfair treatment. In case of black people, the situation was worth. The attempts to develop the abolition of slavery were made from the end of 18th century. However, this process ha d been prolonged and lasted until 1827. The mistress of Soujourner Truth gave her freedom one year before the emancipation had been accepted by the state. Born in slavery in 1797, Soujourner Truth whose born name was Isabella Baumfree, from her early childhood knew about the problems existed in the society (David and Stetson). In 1908, she was sold at the auction. The girl got her education living with a Quaker family after the release from slavery. However, inborn talent allowed Soujourner Truth to express her experience as a slave and a black woman. Her mother told young Isabella about African’s mysticism and the white mistress told her about Christianity. Later, the girl accepted the Christian ideas and believed that God gave her the special calling to fight against the injustice. In 1827, she was released from slavery as the result of the antislavery law. However, although black people got freedom, there were many problems and wrong treatments of black people and especial ly of women. In 1828, Soujourner Truth moved to New York and joined the African Methodist Church. Although she was unable to read and write, she was a talent to speak in a very good way.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More Deep voice and strong character helped her to speak in public, doing it earnestly and in a simple way that was understandable for everyone. She knew what she was talking about; therefore, she could express the feeling in a right way. According to Gilbert, Soujourner Truth traveled through Connecticut and western Massachusetts, working in order â€Å"to pay tribute to Caesar† (Gilbert 82). She did the remarkable biblical interpretations, talking about wisdom and faith. In 1844, she joined in the Northampton Association in western Massachusetts where she met many interesting people and where she made her first speech. In 1851, she joined the antislavery movement in w estern New York and in this year she made her the most remarkable speech Ain’t I a Woman?. Attending the Woman’s Rights Convention in Akron, Soujourner Truth she wanted to claim about the necessity changes of the attitude to women. This speech â€Å"has become the symbol of her power as a speaker† (Fitch and Mandziuk 18). This woman who could not read and write, who did not get a good education could use the various rhetorical devices. She used the simple vocabulary understandable for majority of the audience. Rhythm and repetitions provided the special atmosphere, making the speech more logical, comprehensive and, thereby, more convincing. Very little education even helped the speaker to be clearer. Obviously, the point style of speaking was absolutely successful and made speech more effective. Her rhetorical strategy included the use of ethos and pathos in order to support the most important messages and make the speech more powerful. She addressed the particu lar points in a very effective way, using logic. In the speech Ain’t I a Woman? Soujourner Truth wanted to answer to one man who claimed for the special rights for men as the superior creations. According to that man, all men have the superior intellect and, therefore, it is natural that they have more rights and privileges. Soujourner Truth argued with him, saying that â€Å"What’s that got to do with women’s rights or negroes’ rights? If my cup won’t hold but a pint, and yours holds a quart, wouldn’t you be mean not to let me have my little half measure full?† (Truth). Perhaps, men feel free talking about such things because Christ was the man or â€Å"because Christ wasn’t woman†? (Truth) There was one man who said women to go home, because Jesus and all his apostles were men. However, Truth had an answer on that: â€Å"Where did your Christ come from? From God and a woman! Man had nothing to do with Him† (Trut h). When another man indicated the â€Å"sin of our first mother† (Truth), the speaker answered â€Å"If the first woman God ever made was strong enough to turn the world upside down all alone, these women together ought to be able to turn it back, and get it right side up again! And now they is asking to do it, the men better let them† (Truth).Advertising We will write a custom essay sample on The Speech of Ain’t I a Woman: Critical Analysis Backed Up by Research specifically for you for only $16.05 $11/page Learn More The speaker comprehended that this speech can help thousands of women who suffer from inequality. Therefore, she tried to prevent the possible arguments and to answer the questions that were asked by other people before. Her arguments were precise and convincing. Soujourner Truth wanted to prove that her opponents are wrong and she was successful. Ain’t I a Woman? had been devoted to the large group of people who had to unite and claim for the rights. The audience was mixed from both men and women. Some of men also supported Soujourner Truth’s ideas. Nevertheless, obviously majority of the audience had been influenced by the speech of this woman. In that time, the speech had been received good as many people supported the ideas present by the speaker. In that period, women were able to enter to only one church and one hotel. The main message of Soujourner Truth was that black women were no less females than others, therefore, she asked â€Å"Aren’t I a woman?† This speech was one of the most remarkable and bright in that Convention. And obviously Ain’t I a Woman? influenced many people. The spiritual power of this message united people in their struggle and gave them hope that truth and fairness will be achieved. The idea of the free society was popular among the citizens and especially among those who had been in slavery. Equality as the basic principle of de mocracy should be given to all citizens of the United States as it was written in the US Constitution. Although it is impossible to state that this concrete speech provided the significant changes, however, Ain’t I a Woman? was one of the bricks that build the new way of social life. It is evident that the speech is closely related to the culture of its author. Soujourner Truth emphasized a will of all African-Americans who wanted finally to get the rights, freedom and equality. Moreover, some of the statements written on the paper were not maintained in fact. Although all people should have the same rights as it was written in the US Constitution, women were treated as the less intellectual persons who did not have the right of voice. Cultural peculiarities such as Christianity influenced the way of arguments. Some of the people claimed that the major figures in Bible were men, besides, the first mother made a serious sin. However, such treatment of Biblical messages was inc orrect. The basic principle of Christianity is equality of everyone and the speech of Soujourner Truth indicated it. The historical place of black slaves caused their sharp reaction on the unfair treatment. This speech is the expression of old desires of all African-American slaves to get the normal free life in a democratic society where people are not divided according to the color of their skin.Advertising Looking for essay on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More The ideas of Soujourner Truth that she emphasized in the speech Ain’t I a Woman? are still important and relevant today. Differences in intellectual capability of people or other racial aspects have nothing to do with the human right given by God for everyone, in spite of color or gender. It is highly important to remember this statement. Nowadays, the world faces a number of problems related to the racial intolerance such as accidents in Norway in 2011 and in France in March, 2012. Many researchers say that Ain’t I a Woman? of Soujourner Truth reflects the feministic ideas. However, her ideas were deeper than emphasis of the women’s rights. Although the speaker argued with those men who supposed that women should stay at home and do the simple home work, she also claimed for equal rights for all people no matter of gender or race. Providing the arguments and answering to the opponents, this woman influenced the society and become a legendary symbol of strong ch aracter and will to get freedom for everyone. Born in slavery, Soujourner Truth knew how unfair the life could be and she wanted to change the system, to make her country better. Works Cited David, Linda, and Erlene Stetson.  Glorying in Tribulation:  The Lifework of Sojourner Truth.  East Lansing: Michigan State University Press, 1994. Print. Fitch, Suzanne Pullon and Roseann M. Mandziuk. Sojorner Truth as orator: wit, story, and song. US: Greenwood Press, 1997. Print. Gilbert, Olive.  Narrative of Sojourner Truth: A Northern  Slave.  1850. Reprinted as  Narrative of Sojourner Truth: A Bondwoman of Olden Time.  Margaret Washington ed. New York: Vintage, 1993. Print. Truth, Sojourner. n.d. Ain’t I Woman? Web. https://sourcebooks.fordham.edu/mod/sojtruth-woman.asp This essay on The Speech of Ain’t I a Woman: Critical Analysis Backed Up by Research was written and submitted by user Joyce Solomon to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

To Kill a Mockingbird Quotes

To Kill a Mockingbird Quotes To Kill a Mockingbird is narrated by Jenna Louise ‛Scout’ Finch as n adult woman recalling her childhood so thoroughly the adult voice vanishes. One result of this layered narration is that the six-year old Scout seems very precocious both in her understanding of life and her vocabulary, both of which are subtly elevated for a child of her age. This technique allows Lee to explores her dark themes with both the light innocence of childhood and the complexity of adulthood, resulting in a timeless story that remains a beloved American classic. Quotes From To Kill a Mockingbird Quotes about Racism â€Å"Why reasonable people go stark raving mad when anything involving a Negro comes up, is something I dont pretend to understand.† [Chapter 9] While Atticus Finch is deservedly one of the most beloved characters in American literature for his wisdom, compassion, and courage, he’s not perfect. One of his noble imperfections is a sometimes blind faith in justice and fairness, and a bafflement at the racist and unfair attitudes of those around him. Here he expresses an honest befuddlement that other people forget their principles of empathy and fairness whenever a black person is involved. â€Å"I think theres just one kind of folks. Folks.† [Chapter 23] This simple line, spoken by Jem at the end of the novel, may be the simplest expression of the fundamental theme of the story. Jem and Scout’s adventures throughout the story have shown them many sides of many different people, and Jem’s conclusion is a powerful one: All people have flaws and struggles, strengths and weaknesses. Jem’s conclusion is not the starry-eyed faith of childhood, but a more measured and mature realization that no one group of people is better- or worse- in general than any other. Quotes about Growing Up â€Å"Until I feared I would lose it, I never loved to read. One does not love breathing.† [Chapter 2] Part of Scout’s journey in the story is the slow broadening of her awareness. Just six years old when the story begins, she has a very narrow view of the world and her role in it. But by bit her experiences over the years change her. She sees how gender and race, class and economics affect the way people treat you. She sees that her universe is not eternal and guaranteed, and thus begins to appreciate the aspects of her life that she took for granted- like reading. â€Å"Scout, I think Im beginning to understand something. I think Im beginning to understand why Boo Radleys stayed shut up in the house all this time... its because he wants to stay inside.† [Chapter 23] Jem’s quote towards the end of the story is heartbreaking. In his teen years by this point, Jem has seen the bad parts of his neighbors and is disappointed and disturbed by the realization that there is so much violence, hatred, and prejudice in the world. His expression of empathy for Boo Radley is also significant- like his sister, Jem has progressed from viewing Boo as a phantom and an object of fun to seeing him as a human being, and, even more importantly, being able to imagine Boo’s motivations for his actions and behavior. â€Å"Bad language is a stage all children go through, and it dies with time when they learn theyre not attracting attention with it.† [Chapter 9] Atticus is often perceived by his neighbors as an unqualified parent, in part because of his gender- in 1930s American society men were not seen as having the proper emotional and domestic skills to be single parents- and in part because of his bookish, mild-mannered nature. He is, however, a very smart and loving father and a man who has an almost supernatural understanding of the childish psyche. When Scout begins using profanities as a novelty, his reaction is mild and unconcerned because he understands this is just part of Scout growing up, testing boundaries, and play-acting with adult things. This also demonstrates his understanding that Scout is intelligent and verbal, and is excited by forbidden and mysterious vocabularies. Quotes about Justice â€Å"There are just some kind of men who- whore so busy worrying about the next world theyve never learned to live in this one, and you can look down the street and see the results.† [Chapter 5] Lee crafts a subtly iconoclastic and liberal tone in the novel. Here Miss Maudie is complaining specifically about the local Baptists who disapprove of her garden because it supposedly represents pridefulness that offends god, but it is also a general admonishment to anyone who seeks to impose their own sense of propriety on other people. This concept forms a part of Scout’s evolving understanding of the difference between what’s morally right and what society insists is correct. â€Å"Simply because we were licked a hundred years before we started is no reason for us not to try to win.† [Chapter 9] In the beginning of the novel, Scout’s concept of justice and right and wrong is very and simple (as is appropriate for a girl of her age). She believes it is easy to know what is right, she is always willing to fight for it, and she believes that by fighting she will be victorious. Her experiences with racism, Tom Robinson, and Boo Radley teach her that not only is right and wrong often more difficult to parse, but sometimes you fight for what you believe in even if you are bound to lose- just as Atticus fights for Tom even though he is doomed to fail. â€Å"The one place where a man ought to get a square deal is in a courtroom, be he any color of the rainbow, but people have a way of carrying their resentments right into a jury box. As you grow older, youll see white men cheat black men every day of your life, but let me tell you something and dont you forget it- whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes from, that white man is trash.† [Chapter 23] Atticus has immense faith in the fundamental systems of America, in particular the court system. Here he states two beliefs that define him: One, the supreme confidence that the legal system is impartial and fair; two, that all men are deserving of the same fair treatment and respect and those who would treat you differently because of your race or social position are unworthy. Atticus is forced to admit the former is not as true as he would like when Tom is convicted despite the robust defense Atticus provides, but his faith in the latter remains by the end of the book. Quotes about Innocence â€Å"Mockingbirds dont do one thing but make music for us to enjoy... but sing their hearts out for us. Thats why its a sin to kill a mockingbird.† [Chapter 10] The central symbol of the novel is the Mockingbird, which is held as sacred because it does no harm- it only provides music, making it a sin to kill one. Several characters are obliquely or explicitly identified with Mockingbirds throughout the novel- The Finches are linked through their evocative last name, for example, and Scout thinks that doing any harm to Boo Radley would be like shooting a Mockingbird when she finally see him for the innocent, childlike soul he is.

The Meaning of La Nuit in French S

The Meaning of La Nuit in French S La nuit, meaning night or dark(ness), is pronounced nwee. It is a frequently used French  intransitive noun that most often describes that part of the day when its dark, but its quite common, too, to hear it used figuratively, as a symbol of something dark or fearsome. Expressions Given that night is an unavoidable fact of our lives every single day, its natural that la nuit is used in so many idiomatic expressions. Here are a few: Bonne nuit.  - Good night.Il fait nuit. - Its dark.Passer une bonne nuit - to have a good nights sleepUne nuit blanche /  une nuit dinsomnie - a sleepless nightUne nuit bleue - a night of terror / a night of bomb attacksUne nuità ©e - an overnight stayLa nuit porte conseil. - Lets sleep on it.La nuit tous les chats sont gris. (proverb) - All cats are grey in the dark.La nuit tombe.  - Its getting dark.Rentrer avant la nuit  - return before dark / nightfall la nuit tombante, la tombà ©e de la nuit  - at dusk,  at nightfallSe perdre dans la nuit des temps  - to be lost in the mists of timeCest le jour et la nuit  !  - Its like night and day!Une nuit à ©toilà ©e  - a starry nightFaire sa nuit  - sleep through the nightLa nuit de noces  - the wedding nightToute la nuit  - all night longToutes les nuits - every nightLa nuit de la Saint-Sylvestre  - night of New Years EvePayer sa nuit  - to pay for the nightAnimaux  de nuit  - noc turnal animalsPharmacie de nuit - all-night pharmacy, 24-hour pharmacyTravailler de nuit - to work the night shift, to work nights Parts of the Day (le Jour) Lets make the tour of one 24-hour period, beginning in the middle of the night, when  il fait nuit noire,  its pitch-black. Chaque jour (every day) as the sun starts to come up, the day begins to go  through the following stages:   laube (f) - the dawnle matin - the morningla matinà ©e - all morning, the morningla journà ©e - all day long, the day, the daytimele midi - noon, 12 p.m.laprà ¨s-midi (m) - the afternoonle crà ©puscule - dusk, nightfallle soir - the evening, nightla soirà ©e - all evening, eveningla veille  de - the eve ofla nuit - the nightle minuit - midnight, 12 a.m.le lendemain - the next day

Evaluating artists significance Assignment Example | Topics and Well Written Essays - 1250 words

Evaluating artists significance - Assignment Example As a painter, da Vinci developed a number of iconic artifacts key among which is the Mona Lisa. In this portrait, da Vinci couples a number of possibilities within a single face to come up with the most beautiful painting of its time. The painting portrays a fairer face of a woman with a protruding breast as though of a woman. In all aspects, the painting is a woman. However, several art professionals disagree with the actual portrayal in the painting some asserting that it is a combination of both male and female thereby depicting the beauty of creation (O'Connor 44). Such ambiguities in his works portray da Vinci’s creativity. Art is relative and therefore earns relative interpretations from different people. Leonardo da Vinci’s works on the contrary were difficult to interpret since the artist used simple artistic features to portray complex information mostly targeting the elite in the early society. This ability thus quantifies him as the father of the mannerist pe riod, a period in arts in which artists used complex artifacts to communicate and to criticize the society and the elite ruling class. Besides the Mona Lisa, da Vinci produced several other controversial paintings including the last supper, which is one of the most reproduced religious paintings. In the painting, Leonardo portrays Jesus sitting at a table with his twelve disciples. In a very controversial twist, Leonardo inserts a male disciple in the painting with fairer features next to Jesus. While most people view the image as that of Mathews one of the closest disciples of Jesus, other have rightly argued that she could be Marry Magdalene thereby raising questions about Marry Magdalene’s relationship with Jesus. This portrays the level of controversies that da Vinci left in most of his works. His other iconic painting is the Virgin and child with St Anne, in this, Leonardo includes a controversy as he superimposes two figures in the picture thereby complicating the ident ity of either Marry or St Anne. Despite the controversies that made his works more exciting, Leonardo da Vinci captured nature’s beauty in his works. He used some of the best models of the time and depicted nature as the most beautiful of all that existed. II. Late Renaissance and Baroque: Gian Lorenzo Bernini Lorenzo Bernini was yet another iconic Italian artist, architect, and sculptor. Bernini was a renowned playwright with the ability to develop dramatic narratives and a great sculptor who depicted magnificence in most of his works. As an artist of his time, Bernini portrayed arts as a reflector of the society; most of his narratives were therefore satirical criticisms of the elite in the early Roman society and the ruling class. He therefore portrayed the issues affecting the society in a sardonic manner thereby attracting the attention of the masses to the actions of the ruling elite through entertainment. His sculptors on the other hand were both realist and humanist. In such, he developed big sculptors of the great figures of the time in the streets and churches in Rome and developed others as decorations to similar places. The streets of Rome and some great international museums still stash some of his surviving artifacts. Among his great works that portrayed both beauty and opulence included the Apollo and Daphne, in the sculpture, Bernini portrays both a complex understanding to nature and the

Fatigue Risk Management in Aviation Maintenance Term Paper

Fatigue Risk Management in Aviation Maintenance - Term Paper Example Maintenance personnel, have to endure significant fatigue risks. However, there are several characteristics of aircraft maintenance that provide chances of reducing the hazards created by fatigue. In the first place, maintenance work should be internally rather than externally paced. Maintenance should not be performed under pressure. The maintainer conscious should be able to stop a task and consider aiming for accuracy rather than speed. Where possible, methods of performance of a maintenance task should be modified. For example, tasks cards can be modify and secondary inspections and operational functional checks introduced to serve as errors capturing barriers. Where maintenance organization has the flexibility to choose when certain maintenance tasks can be performed, it is necessary to schedule the most risk susceptible tasks at a time when employees are less likely to be fatigued. Finally, maintainers should rarely be required to travel across different time zones performing their duties. This assists in preventing aircraft lag and circadian rhythm disruptions, which are key considerations or flight, crew FRMS. Effective fatigue management requires partnerships with shared responsibility between the employers and the employees. Fatigue does not only originate from the workplace but also from the personal life of the employee. Personal factors that can lead to fatigue include social and family commitments, medical conditions and second jobs. Therefore, it is the employee’s responsibility to ensure that they have enough rest fit for duty before assuming for work. The employer has an obligation to ensure that working hours are reasonable, availability of rest break periods and adequate staffing. However, the International Federation of Airworthiness asserts that the responsibility to control working hours is not solely the mandate of the employer. Employees have a responsibility to take advantage of opportunities & facilities for rest sessions provided. Further, it is also an employee’s responsibility to plan and use the rest periods appropriately in order to reduce incurring fatigue.

The Effects of Internet Addiction Essay Example for Free

The Effects of Internet Addiction Essay The Effects of Internet Addiction As we are living in a digital world, many people spend too much time using the Internet, and it is terrible to see more than 15 percent of people spend more than 11 hours a week using the Internet in different ways. However, do you want to have many health problems or social problems because of the Internet? As you know, being an introvert person, having sleeplessness, and getting sore eyes are the three common effects of Internet addiction. Being an introvert person is one way to affect your life negatively because of the Internet addiction. Many people believe that spending too much time in front of the monitor can separate them from other people, and make them feel introvert, shy, and unsocial person. In addition to that, if the parents spend a lot of time using the Internet, they children will learn to do the same. Consequently, the children will be addictive as same as their parents, and that is really so bad for children and adults too. Having insomnia is yet another reason of Internet addiction. Since people stay many times searching the websites, chatting with their friends, and doing many things online, so they will get used to sleep late every night, which is too bad for their health. For example, if we used to watch online movies at night, especially the horror movies, we would be scared and feel that we do not want to sleep, which is leading to insomnia. Getting eyes inflammation is one more reason of exaggeration to use the Internet. For instance, when you spend more than 11 hours a week looking at the computer screen, your family will tell you that your eyes become reddish. Due to the Internet addiction and its disadvantages at our eyes, most of ophthalmologists say that we have to reduce of exposure our eyes to computer screens. Furthermore, do you want to have ugly eyes because of the Internet? In conclusion, it is clearly noted that being introvert, having lack of sleep at night, and getting eyes problems are enough effects to stop addictive at the Internet, and use it in balance way for significant reasons only.

Brand Tracking Survey Essay -- Business and Management Studies

Brand Tracking Survey This is a brand tracking survey that Steinlager beer might use. You will see where you can insert your own product category and brand name. Notice how the questions go from broad to specific. Keep that format if you add your own questions. Keep all of these questions! Be aware that in some situations, brand tracking may be concerned with which products the brand reminds consumers of (when the brand is on multiple products), instead of which brands the product reminds people of (as we do here). Parts of this survey come from: Keller, Kevin Lane (1998), Strategic Brand Management: Building, Measuring, and Managing Brand Equity, New Jersey: Prentice Hall, p382-383. You would conduct this kind of survey by telephone or in person. The interviewer can complete the questionnaire[1]. Alternatively, give respondents a printed copy to complete, but save any pages that mention the target brand until they have completed the first part. Always begin with an introduction that tells who you are, what you are doing and what you will ask them to do. Use one like the one provided here. Introduction Information for Participants â€Å"I am conducting a short interview on consumer opinions about certain products. This is part of my study about brands at the Waikato Management School. I’m in Dr Carolyn Costley’s class on Brand Strategy. The questions will take about ten minutes. You do not have to answer them. If you do, I will combine your res...

Jollibee Case Analysis Essay

Executive Summary Jollibee Food Corporation is a Filipino fast food brand that opened in 1975 and has been on the path of expansion since then. IT capitalised on the changes that came its way to fight the competition from brands like McDonalds and KFC. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. The company has an opportunity in Papua New Guinea, California and Hong Kong but before taking that decision they need to work upon their previous issues to ensure the success in these countries. Till now the firm is being operating in two parallel organisations with no cooperation and coordination among the two which has resulted in chaos and a strained relation between the two. We have through this case analysis provided a complete picture of the Jollibee operations along with the strategies and the way ahead. An analysis presented that the company is currently in between the internationalization and localization strategy. We have recommended the company to follow transnational strategy that would help them achieve an advantage over the competitors. Industry and Firm level Analysis * INDUSTRY LEVEL ANALYSIS The fast food industry is basically a very highly competitive market that strives on cost leadership. The industry is faced by both international players who have huge finances The industry faces low margins and experiences profits on the basis of the economies of scale. The key to achieve economies of scale is selecting the right location to attract traffic and a highly efficient operation management. In the fast food industry the product offering are almost the same. So what make a difference are the things like the service, providing extra drinks / any other supplementary product with your main product. The profitability depends on the customer traffic, location, operation management. Expansion happens mostly through Franchisees and Joint Ventures, it is very important to attain Economies of Scale to do well in this kind of industry as the cost of all other things as we all know is just increasing manifold. And even then the consistency in the food quality is one of the major area s of concerns. * POTTER’S FIVE FORCES i. Rivalry Among The Competitors: High * As explained in the case the competitor had an advantage in terms of brand name, the profitability, the customer base they had . Also high because of the high standardization in terms of quality, quantity, price, procedures and processes which are similar and there’s competition to get better in these aspects. ii. Threat Of New Entrant To Industry – Low * Due to the high tariff barrier and the advantage of economies of scale, differentiation that a firm gets over time. Also in this industry people mostly don’t shift easily due to the taste adaptation and the ability to trust any other brand quality is low. iii. Threats Of Substitute Product– Low * Jollibee managed to serve their customers at affordable price, good service and the hence gained a brand name eventually, so the threat of a new substitute is low , again because of the ability or nature of consumers to shift to other brand easily is low. iv. Bargaining Power Of The Suppliers- Low * The raw material required for food industry could be sourced from multiple suppliers and the shifting costs are less. v. Consumers Bargaining Power- High * Company depends on the consumers for its profitable business and the company needs to adhere to the consumer’s tastes, preferences and prices as there are many competitors to whom they may shift to. Also the entrants are expected to be less in number, so it is better to suit the needs of the existing buyers than to stand different from them. * FIRM LEVEL ANALYSIS Values: The firm puts the customers as the base of all their operations. The customers should be kept in the minds first and then only any further decisions should be made keeping their needs in mind. The co-ordination between the different teams and the different levels also is considered to be very high. High operational efficiency and a well laid out plan with honesty, integrity as a part of their value system. Feeling of one unit and one family is considered to be their priority as they expanded immensely into various countries and regions. Employees have the art of listening and communicating everything that the customers want. Mission: The mission statement of â€Å"we bring great taste and happiness to everyone† showcases its brand as quality based and high in consumer utility. They stand by their tag line and portray their brand in this context. Vision: 1) Their aim to become the most dominant, quality oriented, quick service restaurant, the most endearing brand that has ever been. 2) They provide FSC excellence in every moment 3) They will lead in product sales all time 4) They will be within the reach of every Philippine Thus the 3 B’s helped attain these strategies which are, boost the standards of fast food industry, build brand satisfaction and broaden their reach to customers. SWOT Analysis: Where the opportunity and threats talk about the external factors affecting the firm’s performance and the strengths & weakness about the internal factors of the organisation. STRENGTHS: * Understanding about the local tastes and preferences * First mover advantage in the home market as they were well established before the entry of McDonalds. * Highly motivated people in the organisation, they were all ready to take up the risk. * High domestic market share due to selection of the best location that is a result of first mover advantage. * The ability to innovate given the understanding of the local people but only in their domestic markets. * Power to give the competitive fight to the other organisations in the same industry. * Good operations management. * Diversity in product offering (after the acquisition of Greenwich pizza) WEAKNESS: * No consensus between the international division and the home division. * Lack of communication between the departments * Bureaucratic structure * Financial condition for expansion. * Lack of R&D before expanding internationally along with the fact that the R&D rested with the parent company. * Biased towards local friends and family while selecting franchisees * Lack of global brand recognition. OPPORTUNITIES: * Acquisition with a brand to get their brand also known amongst people. * Hiring non Philippines managers to get the sense of local adaptation. * Create differentiation by cost advantage or customer experience. * Tap the market with lesser or fewer competition. * Increase the product line to favour the taste of local consumers. THREATS: * Big giants like Mc Donald’s and KFC in the foreign markets. * Increased in the transportation cost and the raw materials cost ‘* Political instability * Mismatch in the ideas of the various divisions * So many failures in the foreign market like that in Singapore , Taiwan * Catering to a fast food joint as it is needs a very strong convincing power due to the shift to healthy food by many people. * Entry barriers for them in some countries * Reduction for barriers in the home country which enabled other big fast food giants to enter into the market. Change Drivers Jollibee’s strategies were derived from a lot of change drivers that the company faced. 1. The first change driver that brought Jollibee Foods Corporation into proper incorporation was the realization that prices of ice cream would double due to the oil crisis of 1977. This helped them start their own food outlet with homemade hamburger recipe of the Tans’. 2. Kitchner felt the need to increase the pace of the global expansion projects as he felt that visibility was the only way to bring Jollibee into top ten fast food brands. He decided to go about a variety of strategies to do so. He started his plan with targeting the expatriate Filipinos in the Middle East, Hong Kong, and Guam etc. But this strategy failed as he realized that not all Filipinos had same tastes. When this strategy failed Kitchner used the â€Å"plant-the-flag† strategy as a part of which he wanted to mark his presence in as many countries as possible. As a part of this they started opening outl ets in every country they felt an opportunity. 3. They realized the failure of their joint ventures was due to the lack of support from the parent company. Tony Kitchner implemented a strict control process of the franchises. He appointed Franchise Service Manager’s (FSM) who were the point of contact between the Jollibee and their international partners. He started collecting their sales data everyday not only to analyze the traffic in the outlets but also to provide consultancy to these franchises on how they could improve. For this they also implanted frequent checks that ensured that the standards, quality, hygiene, customer satisfaction etc was maintained. 4. After the criticism of Jollibee’s operations in Indonesia they realized that they need to act as a world class company and not a local company. They started changing the ambience of the outlets in the host country according to the tastes of natives of the host country people. They realized that not all countries like the same type of outlets and services a s the Filipinos. 5. One of the elements of their 5F’s was flexibility which seemed to be missing in their operations. Their â€Å"proven concepts† of Filipino food in every country seemed to trigger a huge controversy. Kitchner realized the mistake and immediately sorted to rectify it. They started with local adaptation as a part of which they introduced a rice dish in which the gravy changed according to what the people wanted like in those countries like in Hong Kong they served their dish with hot and sour chicken while in Vietnam it was served with chicken curry. This accounted for a very small part of their revenue but this was their stepping stone towards localization. Issues Faced The key issues faced by the company are listed as follows: * Strained relation between the domestic and international wings resulting out of their differing opinions. * Following the â€Å"planting-the-flag† strategy that led to opening up of more and more of outlets to increase visibility even if they were running huge losses. This involved a huge investment that affected the other markets. * Lack of proper research about the market needs, the type of local needs, the potential market, the customer base and the competition level and their reach. * Inability to attract local managers due to the fact that the brand was less recognizable and also as a result of aversion from the international firms. * Difference in the management style and culture lead to a failure of plenty of Joint Ventures. The main problem was the model followed by them. * Inability to transfer its success factors in Philippines to other countries. The reason Jollibee was successful in the Philippines was due to the following reasons: * Catering to the local needs by supplying hamburgers that were spicy. * The commendable operational efficiency it practiced in Philippines that require keeping close tab on operations. * Consistent high quality products and maintaining its share in the market. * Its skills in site selection because of its excessive familiarity with the place. * The large number of stores in Philippines enabled it to achieve operational efficiency through economies of scale. * The case makes it evident that there is less market for Filipino-style food that Jollibee has failed to understand. It needs to localize its menu to attract the local customers. Later Jollibee realized the problem and started catering to the local needs for e.g. their rice dish in Indonesia to suit their tastes. Strategies Suggested The firm as mentioned in the executive summary was in between the internationalization and localization strategies. We have drawn this inference from the case which mentions that what Jollibee wanted previously following international strategy as they thought they can sell Filipino cuisine in all parts of the world targeting the expatriates. Therefore they felt they were faced with very low pressure for local responsiveness. They failed to realize that this strategy works only in case of MONOPOLY but not in case of firms having strong competition like Jollibee. This strategy failed as Filipino food was not perceived the same way in every country and the pressures for local adaptation increased. Jollibee failed to keep in mind the key â€Å"Driver† in the fast food sector is local responsiveness and low cost. Later in the leadership of Tony Kitchner they felt the need for local adaptation and realized that international strategy would not work for them. Low cost pressure was always there as they were faced with heavy competition. Tony Kitchner bought about localization in their offering thereby forcing them to follow Multi Domestic (localization) strategy but the case mentions they were over-shadowed by local competitors who were providing food for lesser cost and better local adaptation. Therefore looking at the above mentioned points we would recommend that the company should follow a transnational strategy given that they face high pressures of both cost reduction and local adaptation. The following grid gives a diagrammatic representation of the strategies mentioned. Implementation Plan When going for multi-domestic as a strategy only a certain amount of flexibility and autonomy be provided to partners. This becomes more of an arm’s length dealing, trust was lacking in the relationships. A holistic coordination is required to transfer core competencies or to pursue experience curves and location economies. This is possible only in a transnational entity. This smooth transition can be enabled by inter unit cooperation, decentralizing the organizational structure and following a geocentric approach. Also to implement this strategy and carry out expansions following schemes of actions must be taken in various functional departments. 1. Operations Plan * Waste reduction (TQM) and Standardization of food items will further help in cost reduction. * Smooth supply chain management system should be put in place to increase efficiency and productivity. * The flag can be planted in regions where people have similar taste buds as strategic business units. So that the menu can be varied according to regional taste. * Once the company starts to follow transnational strategy, location economies and operational efficiency should be taken into consideration so as to reap the benefits of both cost structure and differentiation. * Lessons learned should be internalized, so that lack of operational efficiency problems as in Singapore, transparency issues as in Taiwan can be avoided in the future international expansion. 2. Financial Plan * The relations with franchisees and other associates should be clearly defined and the degree of control of the financials should be clearly defined to avoid future confusions. The ramifications of poor relations are clear in the closing down of many franchisees abroad. * The financial management should be done effectively so as to provide enough budgets for the R&D and associated activities that are needed for the global expansion. * Sufficient funds should be made available for the marketing and positioning activities. * Opening multiple stores at the same time will hurt the bottom line and will increase debt. A Cost benefit analysis approach should be used. 3. Marketing plan * Market research prior to entering new markets will help in avoiding the unprofitable ventures as in the Middle East. In order to compete on the level with multinationals, rather than just being a first mover, Jollibee would have to take its performance to the next step and prove that it could continue to build its competitive advantage. * The focus target segment in every country has been expats from Philippines which has been largely successful. But it should not exclude the local populace of the host nation. Its marketing initiatives should target the local populace and it should position itself as a global fast food brand which offers â€Å"exotic Filipino cuisine† for everyone. * Its core competency should be â€Å"authentic Filipino fast food with good service and quality† * The menu of Jollibee should have a mix of standard food items as well as items specific to a host nation. To achieve this, they should set up R&D divisions in each country and come up with new dishes to cater to local consumers like McDonald’s which came up with vegetarian burgers for India and which was a big hit. * For expanding the menu, economies of scale and operational efficiency should be kept in mind. Items which increase inefficiency should be removed from the menu. * Jollibee should follow a differentiated strategy wherein it should target those markets with high potential with an economy similar to that of Philippines like Papua New Guinea and observe the first mover strategy to capture these markets first. 4. Human Resource plan * Jollibee needs a strong corporate culture, and informal management networks to assist in coordination and control. It also needs to understand local cultures before expansion. All this can be achieved through a proper emphasis on Management Development. An effective MDP can build a unifying corporate culture by socializing new managers and partners into the norms and value systems of the firm. * Jollibee should allow certain level of decentralization of authority for its franchises in other countries for operating decisions related to product, marketing and human resource management. Also certain number of R&D centers could be opened in other countries to facilitate localization of some products. * In order to facilitate cooperation among units the staff members who are required to coordinate with other units must be given training on cultural differences and adaptability in workshops. By adopting this practice Jollibee would support its staff to understand the cultural diversity among nations and different market needs. * Jollibee should communicate the company culture through company conventions to ensure that the company interests are achieved. * Localized training approach should be used to make employees outside Philippine as part of the organization. New Decisions At the end of the case we see that currently they are faced with three key decisions about venturing into three different markets. We give our viewpoints as to which markets would be feasible for entry and on what scale. I. Papau New Guinea: The market as described lacks a decent outlet to eat at. Given the opportunity described by very low or probably nil competition it is recommended that Jollibee open an outlet there. It will advisable for Jollibee to open a few outlets in order to test the feasibility and the demand in the market. If the response of the local public is positive they can slowly increase their outlets. II. Hong Kong: According to exhibit 10 we can see that Hong Kong is second in terms of the per store sale value ($ 571120). This reflects that there exists a huge market for Jollibee in Hong Kong but before setting up another store at Hong Kong they need to resolve their issues there. Their main problem there is inability in attracting local managers. They need to resolve their manpower issues before opening another outlet to ensure that their brand name does not get spoiled because the managers had to pay more attention to the quality issues in the dearth of labour which of the lack of quality which left them less time to concentrate on formulating short term. These factors could tarnish their image in the market. Therefore, first step would be to rectify these problems and then improving the status of the existing outlets. When they feel demand is rising tremendously they can set up more outlets there. III. California: Their venture in Guam was a success showing that the food was liked more by Americans based there. Their work at Guam gave them an idea of how to work in America. They can use their learning’s from Guam and implement them better in California to be successful. A small market research before the venture would be suggested to get an idea of the local needs and the potential in the market. Their plan of entering a market with high Filipino population with less number of competitors, Daly City, could be advantageous for them. From that market they would slowly venture into other areas after gaining a share in Daly City.

A King’s Collapse

A King's Collapse Unfortunately, in about every person's life either a tragic event or a series of tragic events can be found and in some cases more than others. To many people a tragic hero could be defined as someone who performs a heroic act, but dies in the process. Nevertheless, this statement is wrong, but instead a tragic hero needs five elements. To be a tragic hero one would need noble stature, a tragic flaw, free choice, excessive punishment and increased awareness. When discussing the play Antigone, a perfect example of a tragic hero would be Creon.Though many people might argue Antigone to be the tragic hero, but she is missing the element of increased awareness. Imagine finding out that your father married your grandma and your brothers killed each other over power. Then your uncle steps in to be king and declares that one of your brothers will get no burial because he was a trader. This information starts off a tragic play called Antigone. In the play, Creon must have n oble stature in order to be the tragic hero. One way Creon has noble stature is that he is the king which gives him power over the people.Antigone voiced this when she told Creon, â€Å"They share my views, but they keep their mouths shut just for you. † (Sophocles 12) Even though Antigone was telling Creon that his people did not share his views, what she said showed that Creon still had power over them. Another two ways Creon has noble stature are that he creates the laws and Creon's decisions affects everyone. This is shown when Creon states, â€Å"It's impossible/ to really know a man, to know his soul,/ his mind and will before one witnesses/ his skill in governing and making laws. (L 198-201) This statement shows that Creon thinks everyone knows him because he is the one governing and making the laws. Creon may be the king of the Thebes, but Creon does have a tragic flaw. Flaws can be found in every single person that has lived either in the past, present or will live in the future. Though there are many people, like Creon, who believe that they have no flaws. This was just a side affect of Creon's tragic flaw which was excessive pride. Creon's excessive pride leads him to not taking any sort of advice from anyone, especially women.This is shown when Antigone tried persuading Creon and Creon replied with, â€Å"No woman's going to govern me- no, no- not while I'm still alive. † (L 599-600) This not only shows his excessive pride, but also that he has absolutly no respect for women. Creon may have especially not listened to women, but he had the same communication level with everyone else, too. This is proven when the chorus leader tries reasoning with him then finally tells him, â€Å"Old man you're like archers shooting at me. † (L 1149) This states that Creon had excessive pride, but he also was persistent and stubborn.Creon may of had excessive pride as his tragic flaw, but he also had the free choice when making his decisions. W ith both Creon's excessive pride and him being the King of Thebes, he created a proclamation. This is one of the many unfortunate events that lead up to the tragic ending in Antigone. With this proclamation Creon was very forceful when making sure everyone knew it and the consequences they would apprehend if broken. Ismene restates, â€Å"For Creon this matter's really serious. / Anyone who acts against the order/ will be stoned to death before the city. (L 41-43) This was the punishment for anyone who would betray him by breaking the proclamation which showed he had his own free choice on what the punishment would be. He also had the free choice on who to forgive and who to punish. This was shown when Creon claims, â€Å"An enemy/ can never be a friend, not even in death. † (L 598-599) When Creon says this it shows everyone that Creon has no respect for traitors at all and they will be punished no matter who they are. Creon's noble stature, tragic flaw and free choices have all lead up to Creon's excessive punishment.To be completely truthful excessive punishment could be a lot of different things, but the most common one is probably death. Though in Antigone death is not Creon's excessive punishment. Instead, Creon's excessive punishment for everything he had done was the loss of his son and wife. In Antigone, Creon had changed his mind about his actions and went to go fix them, but in the end he still lost his wife and son. Creon made it clear that he was going to fix things by saying, â€Å"Alas- it's difficult. But I'll give up. I'll not do what I'd set my heart upon. / It's not right to fight against necessity. † (L 1236-1238) This shows that Creon was finally persuaded into not killing Antigone and burying Polyneices. Creon may of finally changed his mind, but he was too late to save anyone from death. Then after Antigone, his son and his wife he finally admits, â€Å"I killed you, my son, without intending to,/ and you as well, my wife. How useless I am now. † (L 1479-1480) This statement shows exactly what Creon's excessive punishment was which included losing his family.Creon's actions and his excessive punishment lead to his increased awareness of what he had done and the consequences he would now have to face because of them. The last element one needs to inquire before being classified as a tragic hero concludes to be increased awareness. Through all Creon had done, in the end, he finally realized that he should not have been so selfish nor stubborn. Creon lastly voiced the truth as he stated, â€Å"A las for me†¦ The guilt for all this is mine-/†¦ I, and I alone†¦ / I murdered you†¦ I speak the truth. (1463, 1465-1466) This comes to show that Creon comprehended that even though his son and wife killed themselves, he still was the reason in which they killed themselves. For any one person, with is awareness that you comprehend there has to be guilt that follows. His regret is stated as, â€Å"Oh the profanity of what I planned. / Alas, my son, you died so young-/ not your own foolishness but mine. † (L 1410-1412) In this quote it explain not only that Creon made mistakes or that he regrets it, but it also shows that Creon realizes that he made foolish mistakes that he would expect someone much inexperienced to make.Mix this five elements: noble stature, tragic flaw, free choice, excessive punishment, and increased awareness together and one would result with a tragic hero. Since almost everyone in the world has exprienced or seen some type of either tragic event or a series of tragic events in their lifetime it can be concluded that each person has their own definition of a tragic event. In many cases the established definition can be dependent on how severe the tragic event happens to be. The same thing happens when defining what a tragic hero consists of being.The correct difinition for what one needs to be a tragic hero states that a person should ne ed five elements: noble stature, a tragic flaw, free choice, excessive punishment, and increased awareness. Creon from the tragic play Antigone could be cosidered to be a perfect example of a tragic hero. Now many people might beg to differ that Antigone is the real play, but in all actuality Antigone missed one of the elements in the play. The element that allowed Creon tone the tragic hero instead of Antigone was that Antigone had no increased awareness in the end.

Free Essays on Ruether Vs. Gager

Ruether vs. Gager: Romans 11:26 â€Å"Jesus, yes; but Paul never†. It is very clear that this statement sums up some individual’s viewpoint of the Apostle known as Paul. Everyone has their own interpretation and everyone has formed their own opinion. It is ironic that the most famous character in the New Testament outside of Jesus gets misunderstood more than anyone other person of his time. If its any consolation, Jesus also got misunderstood, this puts Jesus and Paul in a league of their own. Possibly, people just didn’t want to hear what he said so they form negative connotations against him so they are exempt from his teachings. There are a number of different scenarios you can create to figure out the enigma that is Paul the Apostle. I will concentrate on one simple verse in the Bible. The verse is Romans 11:26. â€Å"And so all Israel will be saved, as it is written: â€Å"The Deliverer will come out of Zion, and He will turn away ungodliness from Jacob† (Rom. 11:26) The first section of Romans 11:26 has been interpreted and dissected from many people. It seems to have many meanings in the form that Paul wrote it. Two particular people have written literary works about Paul and in both this verse is mentioned. Both authors have different interpretations of the verse and see Paul in a different light because of it. I will start with Rosemary Ruether who believes that Paul is Anti-Jewish. In her commentary about Paul, she clearly states that Judaism is the opposite of Faith in Christ. If you are a Jew, you are not a Christian and if a Christian, not a Jew. She makes the argument that there is nothing special about Jewish people, for Jewish and Gentile are both sinners and have fallen short of the Glory. In regards to Romans 11:26, Ruether believes in the salvation of the Jews, but she believes it is at an appointed time. If you look a verse before, Paul mentions the Jewish people as living with a mystery. He mentions a... Free Essays on Ruether Vs. Gager Free Essays on Ruether Vs. Gager Ruether vs. Gager: Romans 11:26 â€Å"Jesus, yes; but Paul never†. It is very clear that this statement sums up some individual’s viewpoint of the Apostle known as Paul. Everyone has their own interpretation and everyone has formed their own opinion. It is ironic that the most famous character in the New Testament outside of Jesus gets misunderstood more than anyone other person of his time. If its any consolation, Jesus also got misunderstood, this puts Jesus and Paul in a league of their own. Possibly, people just didn’t want to hear what he said so they form negative connotations against him so they are exempt from his teachings. There are a number of different scenarios you can create to figure out the enigma that is Paul the Apostle. I will concentrate on one simple verse in the Bible. The verse is Romans 11:26. â€Å"And so all Israel will be saved, as it is written: â€Å"The Deliverer will come out of Zion, and He will turn away ungodliness from Jacob† (Rom. 11:26) The first section of Romans 11:26 has been interpreted and dissected from many people. It seems to have many meanings in the form that Paul wrote it. Two particular people have written literary works about Paul and in both this verse is mentioned. Both authors have different interpretations of the verse and see Paul in a different light because of it. I will start with Rosemary Ruether who believes that Paul is Anti-Jewish. In her commentary about Paul, she clearly states that Judaism is the opposite of Faith in Christ. If you are a Jew, you are not a Christian and if a Christian, not a Jew. She makes the argument that there is nothing special about Jewish people, for Jewish and Gentile are both sinners and have fallen short of the Glory. In regards to Romans 11:26, Ruether believes in the salvation of the Jews, but she believes it is at an appointed time. If you look a verse before, Paul mentions the Jewish people as living with a mystery. He mentions a...

Death Valley, the Lowest and Hottest Place in the U.S.

Death Valley, the Lowest and Hottest Place in the U.S. Death Valley is a large part of the Mojave Desert located in California near its border with Nevada. Most of Death Valley is in Inyo County, California and comprises most of Death Valley National Park. Death Valley is significant to the United States geography because it is considered the lowest point in the contiguous U.S. at an elevation of -282 feet (-86 m). The region is also one of the hottest and driest in the country. The Vast Area Death Valley has an area of about 3,000 square miles (7,800 sq km) and runs from the north to the south. It is bounded by the Amargosa Range to the east, the Panamint Range to the west, the Sylvania Mountains to the north and the Owlshead Mountains to the south. From Lowest to Highest Death Valley is located only 76 miles (123 km) from Mount Whitney, the highest point in the contiguous U.S. at 14,505 feet (4,421 m). The Climate The climate of Death Valley is arid and because it is bounded by mountains on all sides, hot, dry air masses often get trapped in the valley. Therefore, extremely hot temperatures are not uncommon in the area. The hottest temperature ever recorded in Death Valley was 134Â °F (57.1Â °C) at Furnace Creek on July 10, 1913. Temperature Average summer temperatures in Death Valley frequently exceed 100Â °F (37Â °C) and the average August high temperature for Furnace Creek is 113.9Â °F (45.5Â °C). By contrast, the average January low is 39.3Â °F (4.1Â °C). The Big Basin Death Valley is a part of the U.S. Basin and Range province as it is a low point surrounded by very high mountain ranges. Geologically, basin and range topography is formed by fault movement in the region that causes the land to drop down to form valleys and land to rise up to form mountains. Salt in the Land Death Valley also contains salt pans which indicate that the area was once a large inland sea during the Pleistocene epoch. As the Earth began to warm into the Holocene, the lake in Death Valley evaporated to what it is today. The Native Tribe Historically, Death Valley has been home to Native American tribes and today, the Timbisha tribe, which has been in the valley for at least 1,000 years, inhabits the region. Becoming a National Monument On February 11, 1933, Death Valley was made a National Monument by President Herbert Hoover. In 1994, the area was re-designated as a National Park. Vegetation Most of the vegetation in Death Valley consists of low-lying shrubs or no vegetation unless near a water source. At some of Death Valleys higher locations, Joshua Trees and Bristlecone Pines can be found. In the spring after winter rains, Death Valley is known to have large plant and floral blooms in its wetter areas. Wildlife Death Valley is home to many different types of small mammals, birds, and reptiles. There are also a variety of larger mammals in the area which include Bighorn Sheep, coyotes, bobcats, kit foxes and mountain lions.To learn more about Death Valley, visit the official website of Death Valley National Park. References Wikipedia. (2010, March 16). Death Valley - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Death_ValleyWikipedia. (2010, March 11). Death Valley National Park - Wikipedia, the Free Encyclopedia. Retrieved from: http://en.wikipedia.org/wiki/Death_Valley_National_Park

Small Business Appraisal Essay Example | Topics and Well Written Essays - 3000 words

Small Business Appraisal - Essay Example However, there have been a number of Indian start ups in the domain, with quite a few bigger Indian business houses too throwing their hat in the fray. One of the most prominent start ups in foods and services retailing domain is Lite Bite Foods (LBF). LBF operates in the high growth segment of Quick Dining Restaurants (QDR) and Quick Restaurants (QR). It was founded by a group of High Networth Individuals and industry professionals, and has been funded by an Institutional Venture Capital firm. The firm has entered into strategic tie ups with a number of well known food brands, and is presently in the roll out phase. As per the company website, it already about half million square feet of retailing space under is management and is aggressively looking at adding more space. This small business was started to cater the need for fast food in Indian population. In the given project, the business as well as management of the business will be discussed after undertaking the theory of small business and entrepreneurship. ... ble for developing small businesses which were started by a single person, later on other family members like sons, relatives and friends might join with the owner which results in increase in the size of business. Many famous multinational business of today had started as a small business by a single owner. These examples act as motivations for millions of people to start their own small business. Even today the small business plays a vital role in gross domestic production in developed countries like US. As per a report published in September 2010, the multinational companies in US buy goods and services from more than 6,000 American small businesses that amount to $3 billion. This represents approximately 24 percent of the total buying done in US. Thus, these small enterprises are important partners of the US multinational companies. The government policies of US are also concerned for development of small business in America. As for example, the resent agreement of $ 1 billion fo r increasing new export by US firms will boost demand for goods and services and this will benefit the SMEs. As per the data, the small businesses are responsible for 99.7 percent that is $29.6 million business in US during 2008. Almost 49.6 percent of total payroll employment done in US is offered by small business. The young small business are important for creating new jobs as small business within the age of two years are accounted for creating 25 percent of new jobs in last few years (Business Roundtable, 2010, p.1-2). Not just in developed nations, even in emerging nations, the small businesses are important for the economy like China and India. There are several factors that influence small business growth in these markets. Among these factors, socio-economic condition, availability

American History Since 1900 Essay Example | Topics and Well Written Essays - 1250 words

American History Since 1900 - Essay Example This paper discusses the work of Harriet Jacobs, Incidents of a Slave Girl, as contrasted with the American Pageant (Kennedy et al, 2001). Harriet Jacobs was a slave in America during the slavery period. She wrote her narrative depicting the difficulty the slaves had. She focused her narrative on the impact of slavery on the black community domestic set-up. Her main focus was sexual exploitation in the plantation since she was sexually exploited, and focused on how slavery tore up the family set-up. There was a lot of brutality in how the whites handled the blacks who were their slaves. There was arbitrary rule which was engulfed with violence that ensured the slaves were denied any form of opportunity for personal development. In the book American Pageant, she focuses on the economic impact of slave trade and states either directly or by implication that the slavery system was ‘democratic’ and ‘fair’ as compared to other slaves systems around the world. He delicately applies euphemisms to mask the plight and nature of the black community in the society. The two sources have only one similarity: they both feature the history of American Slavery. However, the authors of the books also have clear cut racial disparities that informed their perspectives of expression. The narrative is written by a black woman who seeks to give a voice to the plight of the women slaves in her society, expressing the agony of uncertainty of the future. However, it has been contended that the incidents narratives were written under a pseudonym and, thus, could have been fiction. There has been evidence in forms of letters from respectable people of Jacobs’ times that validates the authenticity of the book. It then acts like as a platform of self expression and self realization and even as a means of resisting the slavery rule and white supremacy, just like other black narratives. It also serves a personal account of what transpired and the effects the slavery had on the writer. Narratives were written to invoke sympathy to the white community so that they would free their slaves (Kennedy et al, 2001). The book, on the other hand, covers a wider scope from the political arrangements of the time. Further, legislation that legalized slave trade and the positive effects the slaves had in the economy is also covered. Written by white authors who lacked firsthand experience of what really happened, the book fails to show an appreciation of what it means to be a slave and the effects it had on the individuals concerned. It has no platform of self expression, liberalization or supremacy but acts to narrow the thinking perspectives of young Americans, which are a form of undermining their freedom of true and accurate information. The book enhances white supremacy since it euphemizes the plight of the slaves and magnitude of their suffering. The book was written in pursuit of advancing academic in the United States and also for fiduciary b enefits arising from its sale. In her narrative, Harriet Jacobs shows the productive nature of the black people on the plantations of the white men. The labor they provided was unpaid meaning that the profits obtained from the trading of the agricultural products were quite significant. Further, the slaves lived in a squalid environment because their source of income showed that they could not afford a decent abode. Basic human rights that the world witnesses today were not in

Obscenity and pornography Essay Example | Topics and Well Written Essays - 250 words - 1

Obscenity and pornography - Essay Example For her, the court can discredit the victim’s rape allegation by â€Å"finding discrepancies in the victim’s story and assuming ulterior motives for reporting the assault†; for this the court can take into account such resources as the â€Å"official reports and records, typifications of rape-relevant behavior, and knowledge of the victim’s personal life and criminal connections† (Frohmann, 1991, p. 213). Thus, the prosecutor-victim complaint filling interview acts as a n integral part of the sexual case processing. Similarly, another major method employed by the legal system to discredit sexual assault cases is by analyzing the accusers mental health records and by offering the defendant an opportunity to prove his innocence. Cases are rejected once the court gets convinced that the victim does not have a good previous mental health record. This rape shield legislation plays a dominant role in sexual assault cases. Another widespread and common met hod employed by the legal systems to reject sexual assault cases is by identifying congruencies in the charges filed by police at arrest with the charge filed by the prosecutor. When there are such evident congruencies, the court can either reject sexual assault cases or discredit victims’ allegations of sexual assault. Therefore, one should bear in mind that mere allegations can easily be rejected by the courts in the case of sexual assaults. Frohmann, Lisa. ‘Discrediting Victims Allegations of Sexual Assault: Prosecutorial Accounts of Case Rejections’. Social Problems, Vol.38, No.2, May 1991. Retrieved 24 September 2010 from:

Enhancement Of Computer Literacy In Primary Students Education Essay

Enhancement Of Computer Literacy In Primary Students Education Essay INTRODUCTION 1. Commencement of use of Information and Communication Technology have been re-engineering almost all the fields of human life from basic needs like communicating with friend living abroad to fundamental needs like education, health and governance. That is not only a technological evolution but also a social revolution that enforces the primary students, to discover new habits, innovative morals and production of new life systems, so that to adapt with global change in human culture and life style. Our education system also to be formulate to meet this concept and to be aligned with this new technology. Hence, the innovative distribution of Information Communication Technology (ICT) for education of primary students is becoming compulsive need since the professionalism is the backbone that could change the culture and the society in time to time towards create outstanding living condition expected by the people. 2. Today, it is extremely important that a primary student should be competent with coherence in the area of computers and technology. It is impossible to be successful in todays job market and high tech lifestyle, if our primary students are failed for timely educate as early as possible to suit the existing requirement to this subject. 3. The computer literacy is now an essential tool that all students must be familiar with in order to complete their routine studies and focusing for future job demand. Whatever our job; Teacher, Planner, Lawyer, Accountant or Salesperson; computer literacy are mandatory them to succeed. Primary students are also need to gain certain level of computer literacy in order to complete basic every day skills to face our future society. In Central Colleges in Sri Lanka most of the primary students are aware with computer studies but they have to use it in a way to achieve mandatory results need for join the future world and join the future community. 4. The use of the internet facility is highly required skill for students and they are to thoroughly master it definitely. Computer literacy and Internet are almost one; in the same thing usually one isnt mentioned without the other tagging along. Without the Internet, there would be no way to instantly find the name of a famous book your favorite writer was in five years ago. Primary students will need to be familiar with the Internet in all types of educational methods whether it is research on any topic or surfing for information. For this purpose primary students need to know what a search engine is and how it works, what a keyword is and how it works, how to open a browser and how to use a link, etc. The Internet is a huge wealth of information that every students should take advantage for gather information skills. There are web sites that will help primary students to find educational tours by posting their resume online. Online skills allow primary students to learn and share social, cultural, environmental facts of other countries, people and religions. Many secondary level students today are now getting their degree online in the comfort of their own homes on their own schedule. Its amazing how today with a couple of clicks, every student can go anywhere in the world in two, three seconds without leaving their computer. 5. Promotion of computer literacy is one of the most essential areas in education. The important role which it plays is intellectual, social, emotional and spiritual development of children. The students normally use sensory perceptions to know his immediate surroundings. It is automatically widens his vision. The computer literacy skills of students are not a one time experience. It is a continuous lifetime experience. It is accepted that a proper skills of Computer Literacy has to be inculcated and nurtured in the early years of age. 6. It must be distinguished as the ability to work with understanding and appreciation. In Sri Lanka computer is mostly a Information Communication Technological skill which is brought about by brute repetition of a given stimulus together with the appropriate response. It is a matter of some doubt whether all children have acquired the ability to learn in the genuine sense, by the time they have reached school leaving age. It needs at least four years to attain the computer skill and is it reasonable to expect these children who drop out after primary level to sustain that skill afterwards? Computer literacy is a not a severe complex process. It is an average simple skill which once learned, can be increased with referral to the Information Technological contented publications. CHAPTER II METHODOLOGY AIM 1. This paper will emphasis and analyze why the children are not skilled in Computer Literacy and for examine the factors which determine computer literacy in children and what steps have to be taken for the enhancement of computer literacy and information technological skills in primary school children in Central Colleges in Sri Lanka. STATEMENT OF THE PROBLEM 2. It is required to study of Primary level students of Central Colleges computer literacy and the present environment to enhance their capabilities in computer literacy. In this research need to focus on their Computer educational system and clarify the difficulties and the to the mechanism that they required to strengthen the computer literacy, information technology aspects, as considering the future job opportunities that can be gained by primary students in Central Colleges Sri Lanka. 3. The question is at present scenario is ,the primary school students in Central Colleges in Sri Lanka have not been able to acquire the required standard of Computer literacy, and information technology to enhance their minimum skills required in Computer field. 4. This paper will identify and analyze why the Computer Literacy in primary students is dwindling, the factors which determine literacy and suggest recommendation for the promotion of mechanism that needs to enhance skills, knowledge in primary level students. RESEARCH HYPOTHESIS 5. Mechanism will be strengthening to face the future job demand. In this aspect is to be achieved in a way of researching experimental computer study of guidance in formulation with Government educational policies on Information Technology for enhancement of Computer Literacy of primary students in Central Colleges SCOPE OF STUDY The scope of this research focused on the primary students in Grade 1 to Grade 5, their teachers and principals are to extract their ideas by questionnaire and interviews. Also the research will analyze educational specialists personal views on what should be the background surrounding the primary school children to promote their Computer literacy. The anonymity of the researcher was maintained by asking questions from certain group heads and teachers under the name of a consented individual. The purpose was to eliminate biased answers which may be given as a result of the fact that the questions are presented by a known IT instructor. This is also to investigate any differences in response for the same questions based on computer literacy. This method is adopted as the topic is of sensitive nature and based entirely on individual attitudes. METHOD OF DATA COLLECTION 7. Data collection methods are as follows. a. Primary source. (1) Primary source of information were collected by interviewing IT educationists and heads of schools. (2) Further data collection done by a questionnaire prepared for the primary school students and their teachers. b. Secondary sources. Books, paper articles and websites used as the secondary sources of information. CHAPTER ORGANIZATION The thesis is structured as follows : a. CHAPTER I Introduction b. CHAPTER II Methodology CHAPTER III Computer Literacy of Primary Students in Central Colleges (1) Computer literacy introduction of primary students (2) Present literacy skills and IT environment of primary students CHAPTER IV Weather educational support and the required guidance and assistance will provide to enhance the computer literacy How teachers adopt educational method to improve computer literacy of students through policies of educational department. How the other aspects on infrastructure facilities given to improve on computer literacy of primary students (3) Enhancement of Computer literacy and IT Skills of Students i Learning interests of students ii Students interests in internet iii College IT Environment iv Teachers opinion about Computer literacy CHAPTER V Impact of Computer Literacy for primary students at Central Colleges and future Job demand at society (1). How the computer literacy help to increase job demand for future society (2). Increase job demands and the computer literacy as main educational aspects of needs in primary students. CHAPTER VI Reasons behind the inefficiency of present practices on computer studies of students. Why the basic computer needs cannot preserve the computer education at Central Colleges Present skills of students and personal interest on computer literacy of primary students. Education level of primary students in line with present technology changes behind computer educational systems. Awareness studies and competency of teachers on newly introduced software systems and theories on computer studies. Other aspects that can be used to increase the computer studies. The malfunction exist in routine and system stability on computer studies of students Advantages and disadvantages of utilizing adequate study hours for increase computer literacy. CHAPTER VI CHAPTER VII j. CHAPTER VIII CHAPTER III LANGUAGE APTITUDE OF PRIMARY SCHOOL CHILDREN 1. Language is a process that helps people to express themselves and to make effective social relationship among people all over the world. It is through language that people could acquire information to improve their basic needs such as health habits, consciousness, scientific changes and different types of skills to earn a living. Piaget, the renowned physiologist believed that the real key to human intellectual development, conceptual development, is language. Language is the most effective mode of communication. The lack of language ability often hinders ones progress.  [1]  The language aptitude and literacy performance of the primary level indicates the standards of childrens reading habits and information skills. LANGUAGE LEARNING OUTCOME IN SRI LANKA 2. Sri Lanka has attained the first generation education objective of providing widespread access to primary education (grades 1-5). However one major challenge that the country has to overcome is the moderate level of learning achievement in language proficiency among primary school children.  [2]   3. According to recent studies carried out by NIE and NEREC, University of Colombo only between 35 to 38 per cent of primary school students have achieved standard level of their mother tongue (Annex B). This is a serious constraint to further learning, as all subsequent studies will draw on the childs mother tongue capability. 4. There is a considerable difference in the achievement of mastery level in their first language between urban and rural schools. According to the above studies more than 40 per cent of urban children achieve mastery level in their mother language contrast to below 34 per cent in rural areas. Also more than 1/3 of pupils have failed to achieve standard level for their mother language. This shows the dwindling of reading habits and information skills among primary school children. 5. The regional disparity in achieving mastery level in first language is clearly shown in Table III.I. 41.24 per cent of Western province Grade 5 students achieve mastery level in contrast to 42.40 percent in Uva province students have failed to achieve the required standard level. This shows how the availability of physical and human resources affects performance. Mastery = 80% 100% Non Mastery = 0 59% Table III.I Achieving mastery levels in literacy in Grade 5 by provincial levels Source Performance of Grade 5 students in literacy and numeracy NIE LITERACY SKILLS OF CHILDREN 5. According to the research project on development of language skills among primary school children carried out by NLDC (Annex C), the overall performance of Grade 2 pupils is satisfactory. There is hardly any disparity between districts or among school types. 6. The Grade 4 assessment revealed disparity in performance among the districts and between school types. AAVG level schools show highest performance while SS level schools show poor performance. These variations in performance pin-point the inequalities in distribution of learning and teaching facilities for the school subjects, particularly in language skills. 7. More than half of the number of pupils in the sample have not been able to attain the expected achievement level for the vocabulary synonyms/ antonyms, spelling and grammatical writing ability and creative wring skills for the Grade, after four years of schooling. This suggests that they are suffering from lack of reading habits.  [3]   CHAPTER IV READING INTERESTS AND INFORMATION SKILLS OF CHILDREN READING INTERESTS OF CHILDREN 1. There is no particular age at which a child should actually begin the process of learning to read. It should appeal to real activity, to spontaneous work based upon personal need and interest.  [4]  Children have an innate desire to know about their surroundings. As the child develops learning through sensory perception, he becomes more and more curious to understand his environment; what has happened and what is happening are his interests. 2. Children may come to understand an important part of their world through the experience of reading. They start to learn about reading in a natural and incidental way.  [5]  If a book satisfies childs needs, he will start reading it for pleasure. A child begins acquaintance with a book by looking at pictures. If the book catches his interest, he returns to the book again. Also he is being exposed to the printed word in the environment such as bus boards, various posters on the highway, road signs, labels of goods in the market, advertisements on television and newspapers. The child sees lots of words in his environment and tries to grasp them meaningfully. Therefore, most children have a form of awareness of the printed word.  [6]   3. According to the study it has clearly shown that children are interested in books, magazines, childrens papers and they have a thirst for information, knowledge and communication. This inbuilt desire and interest found in children has to be harnessed to improve their reading habits and information skills. As such it is the duty and responsibility of the parent, the teacher and the authorities to take the full use of it.  [7]   Table IV.I would like to spend my Table IV.II would like to spend my leisure time à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.- Grade 2 leisure time à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.- Grade 4 CHILDRENS INTERESTS IN MEDIA 4. The child gets motivated to read when he hears stories or when an adult reads aloud a story to him. Today the child could get this type of satisfaction through the mass media. When children watch television or listen to the radio, those programmes which are meant for children create awareness and need for reading and they could be made use of to develop reading habits and information skills. 5. As per the study it is revealed that Both Grade 2 and 4 childrens best television programme is cartoon stories. Most of children like to listen to songs and stories by radio. These interests could be made use of in varied ways to develop reading habits and information skills in the classroom and home. Table IV.V Interest on Television Table IV.VI Interest on Television Grade 2 Grade 4 Table IV.V Interest on Radio Table IV.VI Interest on Radio Grade 2 Grade 4 Table IV.I Grade 2 Table IV.II Grade 4 Childrens interests on childrens paper 6. Above two tables indicate that a very high percentage of children in all three districts read childrens papers. It was found that this is a habit developed by the good teachers of those schools by exchanging papers within the class, when those parents who could afford to buy papers for their children bring them to school. This high percentage suggests that if reading materials are made available to children, and then reading habits and information skills of primary school children could be definitely improved. CHAPTER V READING AND CHILDHOOD ENVIRONMENT 1. As a foundation for the development of reading habits and information skills, the four language skills listening, speaking, writing and reading has to be developed in the classroom and the home. The child should be able to read with ease and facility in order to develop reading as a habit. The first requisite for this is to gain ability to identify letters and words. Then the child has to read words and sentences to infer meaning and gain knowledge, information etc. This is a complex process.  [8]   2. Reading skills could develop only if reading materials are available. Non availability of suitable reading materials create serious limitations in developing reading habits. Hence the laying of foundation on a sound footing is the responsibility of the parent, the teacher and the school. SCHOOL BACKGROUND 3. A teaching-learning situation is significantly affected by the availability of building with sufficient number of classrooms, seating accommodation and furniture. Primary sections of some popular urban schools have more than 50 pupils in one classroom, which could accommodate only 40. This situation has resulted adversely. Neither the teacher nor the pupil could move about freely to give and receive individual attention.  [9]   4. The situation is worse in some schools where the classes are conducted in unpartitioned open halls. In such schools both teaching and learning has become drudgery and some teachers are force to conduct classes under the trees in the garden.  [10]   5. The teacher is the key factor in improving reading skills and habits in pupils when resources are sub standard. In those schools the teacher is the only source of learning. Out of the 25 teachers who supplied information through the questionnaire, 21 are primary education trained and 3 are trained graduates. However the response of head of the schools revealed that there are quite number of teachers who are not trained. The standard of education undoubtedly recedes when teachers are not trained for the profession. 6. Out of 15 schools exclusively primary education is given in only 5 schools. In those schools primary education is entirely managed by a Deputy Head. Of other 8 school primary heads three are trained five are graduates with post diploma. Academic professional status of the head of the school, his attitude toward improving the mother tongue, commitment to his profession, his support in providing reading materials and promoting reading habits is of significance in this context. 7. Out of 15 schools of the sample five schools do not posses libraries catering to the reading needs of primary school children. Out of the 10 school libraries three of them have 100 500 books. Three school libraries have less than 1000 books and two National schools in Colombo district and one National school in each other two districts have a wealth of 3000 or more books. The two schools in the sample which have a few books received as a donation complained that there are no storage facilities available for them even to keep them safely. Out of the 15 schools 7 schools do not buy even a single newspaper. In the mean time out of rest 8 schools only 5 schools buy childrens paper for the primary school children.  [11]   8. Except for the national schools librarians trained for the job are not available in the rest of the schools. In most of these schools a teacher from the staff helps in the library. In three schools a girl is employed for the work in the library paying a nominal fee. 9. This clearly displays the disparity between schools with sub standard resources and schools with above average standard resources. This fact substantiates the view presented earlier that the socio economic level at home and school affect achievement level of children. TEACHERS OPINION ABOUT READING 10. The response presented by the 25 teachers of the schools of the sample revealed that children are really interested in reading and teachers do their best to promote reading by managing classroom libraries under difficult situations. Each child in the classroom brings a story book at the beginning of the year. Sometimes teachers give the names of the list of story books. Also those who can afford to buy childrens paper bring them to the class. These books and papers are exchanged among the pupils. There by teachers help children to develop reading habits. Instead in some schools teachers get a few books, about thirty from the secondary school library and distribute them among children once a month or so. 11. Some teachers are of the opinion that the primary syllabuses contain far too much material for the year that they cannot complete and it is difficult for them to concentrate on developing the reading habits individually. There should be verity in the content of the curriculum to cater individual needs. Also they pointed out that Grade 2 and Grade 4 even Grade 5 text books do not motivate children to read as the stories do not awaken their feeling and curiosity. Stories do not create opportunities for children to think. Therefore the teachers say that children mechanically read by heart, even if they cannot identify letters, words or meaning of what they pretend to read. Therefore the authorities concerned have to be more cautious in the selection and grading curriculum and text book content. 12. Teachers also revealed that in addition to the scarcity of reading material, children of sub standard and average type schools suffer from other deficiencies such as socio economic conditions at home, large families, parents not been educated, their inability to realize the importance of reading. 13. Method of teaching plays an important role in learning situation. What was observed was teachers are more concerned with covering the syllabus, merely using general methods of teaching without thinking of special and innovative techniques and individual differences of learners. There is hardly any system of evaluating reading. Teachers do not seem to undertake feedback programmes and maintain record of it. Lack of teaching aids was observed in most of the schools and teachers depend only on Talk and Chalk. HOME BACKGROUND 14. Research done in western countries has revealed that success in reading had been achieved by children who were provided with plenty of opportunities for reading and access to books. Avid readers had stories read or told to them regularly by parents or grand parents.  [12]   15. Children read anything and everything they get hold of as they are interested in reading. If is therefore the duty of the adults to select suitable books for children, as they cannot discriminate between suitable books and books not suitable for them and evaluate them. 16. It is assumed that when family size is large, children do not get equal need satisfaction enjoyed by children of small families of the same income level. In the questionnaire the family size of pupils was divided in to two categories. a. Category 1 Number of family members four or less b. Category 2 Number of family members five or more Table V.I Indicating family size 17. According to the table V.I in Colombo district smaller sized families percentage is higher than other two districts. This factor seemed to have affected the achievement performance of children, as it is apparent from the highest ML percentage in Colombo district. 18. Parental support in supplying reading materials such as books, papers and magazines undoubtedly helped development of childrens reading habits and information skills. This in turn is conditioned by the socio economic status of parents. Table V.II Table V.III indicate the number of books Grade 2 and Grade 4 children posses is quite eloquent of this factor. Table V.II No. of books children posses for supplementary reading Grade 2 Table V.III No. of books children posses for supplementary reading Grade 4 19. The table V.II shows 10 per cent of Grade 2 pupils in Colombo district have more than 10 books for extra reading while other two districts children have below 10 books. Also the table V.III indicates 54 per cent of Grade 4 pupils in Colombo district have more than 10 books for extra reading while other two districts it is below by 36 per cent. This factor also seemed to have affected the achievement performance of children, as it is apparent from the highest ML percentage in Colombo district. 20. The names of books read by pupils indicate that they read whatever those come in their way, they have no choice. They read anything and everything they get hold of as they are interested in reading. It is therefore, the duty of the adults to select suitable books for children as they cannot discriminate between suitable books and books not suitable for them and evaluate them. Daily % Sundays % Sometimes % Never % Kandy 12.9 40.5 35.3 11.2 Kalutara 19.5 34.5 32.7 13.3 Colombo 22.4 41.3 28.4 7.8 Total % 18.2 38.8 32.2 10.7 Table V.IV Houses that buy newspapers Grade 4 21. 10.7 per cent of the overall sample of childrens parents do not buy a newspaper. However 38.8 per cent of the sample buy Sunday newspapers. This may be due to the fact that other form of mass media like the television and radio are being sought after for enjoyment and getting information. Thereby a good opportunity that the parents could offer in motivating the child to develop his habit of reading is neglected. It is only a very poor percentage of parents buy newspapers daily. Even in Colombo district 22.4 per cent of the sample only buy newspapers daily. It may have been caused by two factors. It may be due to lack of money or of time to read papers. Whatever it is, if the parents could afford to buy newspapers daily it would be a motivation for the child to read and improve their information skills. CHAPTER VI SUMMARY OF FINDINGS 1. More than 1/3 of primary school pupils have failed to achieve standard level for their mother language. 2. Most of Grade 2 pupils have acquired the language skills satisfactorily. 3. a. More than 50 per cent of pupils have not acquired the language skills expected for the grade, at the end of the year. b. Performance of Grade 4 pupils in vocabulary synonyms/ antonyms, spelling and grammatical writing ability and creative wring skills are very poor. 4. There is a marked disparity in achievement of language skills among districts and between school types. 5. There is no equitable provision of physical and human resources available in schools as yet for the promotion of reading habits and information skills. 6. Most of the primary schools of the sample do not posses libraries. Lack of suitable reading materials, librarians, varied kinds of books, a large quantity of books of quality to cater to varied needs and interests of primary children are found to be obstacles which stand in the way of development of reading habits and information skills. 7. The curriculum, text books and methods of teaching do not seem to suit the changed society of the modern day and it will not provide any encouragement to children for the improvement of reading habits. 8. The parental support and encouragement at home is not enough for the children to develop reading habits and information skills. 9. Family size the and the socio economic status of parents affect to the development of reading habits and information skills of children. 10. Children are interested in books, magazines, childrens papers and they have a thirst for information, knowledge and communication. CHAPTER VII CONCLUSION 1. Reading is one of the most important components of language. It is a basic tool subject especially in primary school. Reading helps to learn all the other areas of the school curriculum and provides vital means of learning. Reading is believed as a process of acquiring information, receiving a massage from a print in a meaningful way. 2. Reading is of greatest significance to the educationist because it is their responsibility to guide the child to develop his total personality for the welfare of the individual child and for the welfare of the entire society and also because it is the right of the child to be literate. It is important for children to read good books and develop their reading habits and information skills, in order to grow physically and mentally. Good reading habits are necessary for a healthy intellectual growth. 3. It is a matter of some doubt whether all children have acquired the ability to read in the genuine sense, by the time they have reached school leaving age. Teacher influence, home background and book provision hold the key to an improvement in reading. The main objective of carrying out this study was to find out the reason for deficiency in readi